The Raw Statistics
Surfski.info currently serves up to 200,000 pageviews per month.
That's up to 50,000 visits from around 19,000 unique individuals from over 140 countries around the world.
We collect our statistics from Google Analytics - so we know a lot about the demographics of our readers.
It's fascinating to see how this has changed. For example two years ago about 35% of our readers were from the USA. About 25% were from South Africa, 20% from Australia/NZ and maybe 4% from Europe.
In June 2010, the statistics have changed dramatically. Now the top four are:
- Australia/NZ: 31%
- USA: 27%
- Europe: 19%
- South Africa: 15%
We also know a lot about the pyschographics of the readers. For example:
- 95% are men
- 50% are 40 or older
- 75% either race or "live for racing"
So we know that a lot of them are competitive and well off! A GREAT group of people to market to.
How it works
Pageviews: When a page is viewed with your ad on it, that’s called a “pageview”. We charge per pageview.
Clickthroughs: When a reader clicks on your ad and goes through to your website, that’s a “clickthrough”.
Obviously you want as many people to click through to your website as possible. Ways of doing this are to make your ad as attractive and interesting as possible – and also to run a competition or discount of some sort.
You get a daily/weekly or monthly email report on the number of “adviews” and the number of “clickthroughs”. So it’s easy to measure the effectiveness of your advert.
You can specify:
- Where in the world you want the adverts to be seen. For example if you’re focussing on the US market you can tell us to show the ads only to readers from the US.
- How often individual readers see the adverts. For example, Epic Kayaks asked us to set it up so that each individual only sees their ad twenty times after which they never see it again.
- How often the ad is viewed in a month. For example if you buy 10,000 adviews, and you want to have your campaign run at least three months, you can specify that the ad is seen a maximum of 3300 times in the month.
We’re quite happy to give you a couple of thousand adviews to test the response.